Wel­come to the Strate­gist Hub resource library

In today’s com­pet­i­tive busi­ness world, hav­ing access to pre­cise and real-time met­rics can be a game chang­er. Estab­lish­ing and mea­sur­ing key met­rics allows an AP organ­i­sa­tion to com­pre­hend its ​“cur­rent state” while set­ting the frame­work for its intend­ed ​“future state.” Met­rics track­ing allows con­tin­u­ous improve­ment pro­grammes to take hold and pro­vides AP lead­ers with a greater oppor­tu­ni­ty to define rel­e­vant goals and objec­tives and course cor­rect when achiev­ing them is in doubt.

Down­load the report to get a clear pic­ture of the most sig­nif­i­cant indi­ca­tors and stan­dards that AP depart­ments should utilise when assess­ing their success.

In today’s ever-chang­ing busi­ness land­scape, keep­ing a con­sis­tent brand look and feel becomes increas­ing­ly com­plex. To counter this chal­lenge – and main­tain a coher­ent brand across mul­ti­ple plat­forms – com­pa­nies like yours are using advanced tools such as Adobe Express.

In this webi­nar, Adobe’s Sr Strate­gic Devel­op­ment Man­ag­er, Celeste Menich and Dentsu’s Glob­al Brand & Design Lead, Saku­ra Mar­tin will present a prac­ti­cal, hands-on ses­sion, demon­strat­ing how to use these tools for the seam­less cre­ation, organ­i­sa­tion and shar­ing of brand assets and to help you man­age your brand more efficiently.

Using real-world exam­ples from Dentsu one of the world’s largest glob­al mar­ket­ing and adver­tis­ing net­works, join our two experts as they delve into:

• Under­stand­ing Brand Con­sis­ten­cy: The his­to­ry, prin­ci­ples, and impor­tance of brand con­sis­ten­cy to busi­ness success.
• Cen­tral­is­ing Brand­ed Resources: Using Express as a cen­tral hub for man­ag­ing brand assets, and ensur­ing your teams always have access to the lat­est brand elements.
• Con­trolled Tem­plate Shar­ing: Cre­at­ing tem­plates using assets from brand kits and libraries and shar­ing them across teams for con­sis­ten­cy across all communications.
• Q&A ses­sion: Your chance to ask Celeste and Saku­ra direct­ly about any of the above.

Cus­tomer cham­pi­on, strate­gist, sto­ry­teller, front­line defend­er of the brand — the Chief Mar­ket­ing Offi­cer (CMO) holds one of the most inno­v­a­tive and demand­ing roles in any organ­i­sa­tion. Over the past 18 months, those senior mar­ket­ing lead­ers have been put under even more pres­sure as they stepped up to lead their teams through one of the most chal­leng­ing, if not the most chal­leng­ing, peri­ods in busi­ness history.

This report explores the vision that tomorrow’s CMOs have for the future of mar­ket­ing, the key attrib­ut­es they expect to bring to the role of CMO, their ambi­tion to improve the mar­ket­ing ecosys­tem — and why exist­ing CMOs need to step up and help their teams make those changes today.

Since the advent of the inter­net and the increase in access to both infor­ma­tion and devices, secu­ri­ty organ­i­sa­tions have tried to secure and pro­tect devices and users con­nect­ed to it from a grow­ing num­ber of mali­cious actors online. In 1996 the Vir­tu­al Pri­vate Net­work (VPN) was cre­at­ed for this exact pur­pose, to secure the con­nec­tion between a user’s device and the web. How­ev­er, VPNs are no longer enough to secure your net­work connection.

On top of the secu­ri­ty risks, VPNs often don’t meet com­pli­ance require­ments, can expose your net­work if not prop­er­ly con­fig­ured, and tend to be slow when over­loaded with users, which can impact user expe­ri­ence. But what’s next for secur­ing busi­ness’ online activ­i­ty, espe­cial­ly in the wake of a fun­da­men­tal shift away from the office to remote working?

The solu­tion to the VPN prob­lem lies in Zero Trust Net­work Access (ZTNA) — a new phi­los­o­phy around how you grant access to users. Down­load this whitepa­per to learn more about ZTNA and how to pro­tect your organisation’s IT landscape.

Equipped with a ful­ly inte­grat­ed dig­i­tal agree­ment plat­form, legal can bring three dis­tinct advan­tages to advance the business.

Read this eBook to learn about each of these advan­tages in depth:

• Guid­ed work­flow accel­er­a­tion to enable faster con­tract com­ple­tion and val­ue cre­ation across mul­ti­ple teams
• Bet­ter data from inte­grat­ed sys­tems to enhance accu­ra­cy, con­sis­ten­cy, speed of deci­sion mak­ing and time to con­tract­ing outcomes
• Abil­i­ty to scale and obtain real-time agree­ment rec­om­men­da­tions through advanced ana­lyt­ics, includ­ing arti­fi­cial intelligence

The tech­nolo­gies that enabled once-fic­tion­al inven­tions can trans­form your busi­ness today. Mak­ing data acces­si­ble across the enter­prise (from the data cen­ter to the edge and back) is open­ing new oppor­tu­ni­ties in com­mu­ni­ca­tions, trans­porta­tion, man­u­fac­tur­ing, retail, and health­care. Sci­ence fic­tion tech­nolo­gies are now becom­ing real thanks to break­throughs in arti­fi­cial intel­li­gence, com­put­ing pow­er, and con­nec­tiv­i­ty. Exam­ples include ambi­ent com­put­ing, autonomous fleets, holo­graph­ic doc­tors, bion­ic humans, and per­son­al robots.

Key take-aways:

• Organ­i­sa­tions are turn­ing today’s dreams into tomor­row’s reality
• Mak­ing data acces­si­ble across the enter­prise is open­ing new opportunities
• We dis­cuss break­throughs in AI, com­put­ing pow­er, and connectivity

An open XDR plat­form has all the solu­tions you need when it comes to pro­tect­ing your enter­prise and col­lect­ing data. How­ev­er, if you fail to inte­grate and con­sol­i­date your tools, your core engine will only sputter.

Con­nec­tion is the key to secur­ing your organ­i­sa­tion. With open APIs, you can uni­fy your core engines, giv­ing you access to rich­er, more con­tex­tu­al data and real-time intel­li­gence. This helps you strength­en your secu­ri­ty sig­nals and enrich your inci­dent response.

View this whitepa­per to gain a clear­er def­i­n­i­tion of XDR and to access a check­list to see if you already have some of the key build­ing blocks you need to cre­ate a suc­cess­ful XDR strategy.

A cloud-cen­tric work­force requires new ways of tack­ing secu­ri­ty chal­lenges. This ebook explains how a SASE frame­work can help you secure the cloud and enable resilient pro­tec­tion for your whole network.

Ear­ly detec­tion, rapid response and col­lab­o­ra­tion are need­ed to mit­i­gate advanced threats faced by today’s enter­prise secu­ri­ty teams. This white paper explores a bet­ter approach to secu­ri­ty, and how a secu­ri­ty inci­dent and event man­age­ment (SIEM) solu­tion can help organ­i­sa­tions keep up with the dynam­ic threat landscape.

Reg­is­ter for your com­pli­men­ta­ry copy of ​“Adopt­ing Splunk’s Ana­lyt­ics-Dri­ven Secu­ri­ty Plat­form as Your SIEM” to learn about:

• The val­ue adds of a secu­ri­ty-ana­lyt­ics platform
• How to migrate your lega­cy SIEM to a mod­ern solution
• The archi­tec­ture of your SIEM and how to bet­ter scale

The key to expand­ing your busi­ness inter­na­tion­al­ly is break­ing down bar­ri­ers that exist between you and the for­eign mar­keters you’re tar­get­ing. Mes­sag­ing apps can help your busi­ness over­come these chal­lenges by deliv­er­ing per­son­alised mes­sages to cus­tomers based on their spe­cif­ic cul­tur­al, social, and eco­nom­ic char­ac­ter­is­tics. Learn how to acquire, engage, and con­vert new cus­tomers world­wide with mes­sag­ing as a pri­ma­ry mar­ket­ing chan­nel for grow­ing your glob­al brand.

Read the full arti­cle to find out more.

Over the past few years, sales teams have been inch­ing toward dig­i­tal trans­for­ma­tion. Progress was slow and steady — until the COVID-19 pan­dem­ic accel­er­at­ed the dig­i­ti­za­tion tra­jec­to­ry, and now there’s no turn­ing back. As B2B sell­ers pre­pare to man­age a major­i­ty of their deals in a pure­ly remote envi­ron­ment, they’re mak­ing changes quickly.

In this research report, DocuSign presents data from more than 750 sales pro­fes­sion­als, exam­in­ing the rapid­ly evolv­ing state of sell­ing process­es and priorities.

The way that small-to-medi­um busi­ness (SMBs) oper­ate has changed. Pro­duc­tiv­i­ty has reached lev­els once only dreamed of, with cloud com­put­ing, online col­lab­o­ra­tion tools and remote work poli­cies now com­mon­place. But on the oth­er side of the coin are wider attack sur­faces and increased cyber risk — things that can prove cost­ly, even fatal, for neg­li­gent businesses.

For exam­ple, do you know…

• Which gov­ern­ment reg­u­la­tions you must com­ply with?
• If your pass­words are being shared with ​“trust­ed” third parties?
• If per­son­al­ly iden­ti­fi­able infor­ma­tion (PII) is loose in your pub­lic cloud?
• If your soft­ware is patched and up to date?

If not, there is room for improve­ment — but don’t pan­ic. In this hand­book you’ll learn how and why your busi­ness is vul­ner­a­ble before dis­cov­er­ing tips, tricks, and solu­tions to secure it.